about

also check out www.productfour.com

Deb Lavoy has been working in the online B to C and B to B space for over 12 years, primarily as a product strategist.

Her philosophy of successful products can be summed up in 4 points: 1. Know your user and their community. 2. Make sure you’re building something that they will care about. 3. Ensure you have a business model that will let you survive the ramp-up and 4. Have a better customer acquisition plan than “if you build it, they will come”.

Deb Lavoy is the Founder of ProductFour consultants, a group of talented people who get you, your product and your business and can help you see the forest for the trees.

Deb is also deeply excited about the potential of true collaboration and the cultural and technical elements that support it.

If you can barely contain your excitement when you talk about this stuff, then we should talk. If you’re just figuring it out, then we should talk!
Deb has legitimate credentials – 12 years in consumer online product marketing and strategy, at aol, adobe, etc. and believes that all business value is derived from user value – so first build a great product that serves a real need that real people have- and go from there. Worked for Google.

She can be reached at deb@productfour.com.

Twitter: deb_lavoy

AIM: dlouisonlav