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Category Archives: team building

zen-of-new-business

Enterprise 2.0 and the decisions we haven’t yet made

May 6, 2013by productfour 1 Comment

What will 21st Century organizations aspire to? I know that my phone and my credit card are spying on me. I am certain that this is not a good thing, […]

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Uncategorized, web 2.0, enterprise 2.0, collaboration, team building

The Human Enterprise: Progress or perish

March 20, 2013by productfour Leave a comment

Perhaps the most welcome business innovations in century 21 is the realization that the 1990’s CEO pablum, “People are our greatest asset” is actually true, and that this means that […]

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collaboration, enterprise 2.0, team building
tech culture loop

Prediction 2013: Social Business Tech will stop blaming culture for failure

December 10, 2012by productfour 4 Comments

Another CMSWire cross-post. The prevailing theory is that the main reason your business is not yet “social” is that you aren’t trying hard enough to change your culture. Really? In […]

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collaboration, enterprise 2.0, social marketing, team building
Slide3

Find Your (corporate) Greatness

August 9, 2012by productfour Leave a comment

 Nike again showed its marketing (but not just marketing) genius with this ad developed for the 2012 Olympic games. This ad takes the “if you have a body you are […]

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Marketing, social marketing, social media, team building, Uncategorized, web 2.0

Branding, Art and Limerence

May 9, 2012by productfour 6 Comments

What a brand wants: Limerence Great parents, teachers, leaders and teammates have some surprising similarities. They get into other people’s heads. David Brooks editorial last year on the new business […]

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best practices, enterprise 2.0, Marketing, social marketing, team building

Customer Experience: We Want To Be Adored

February 13, 2012by productfour Leave a comment

this post originally appeared in CMSWire Customer Experience Management: We want to be adored. Customer Experience Management is the latest impossible to define, understand or implement concept coming at the […]

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enterprise 2.0, Marketing, media management, online marketing, social marketing, social media, team building

The reinvention of marketing

October 5, 2011by productfour 1 Comment

The Reinvention of Marketing This post originally appeared on CMSWire Marketing Malpractice is the Norm People like to scoff at marketing these days. Even Daniel Pink – the lawyer- has […]

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best practices, enterprise 2.0, Marketing, online marketing, social marketing, team building

Text of my E2Conf Keynote and intro to Tyler Knowlton of DFAIT

June 24, 2011by productfour 8 Comments

My first big-stage keynote address was this week at the Enterprise 2.0 conference. I had the enormous pleasure to introduce Tyler Knowlton and his story about how purpose helped him […]

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best practices, collaboration, enterprise 2.0, team building
chalkboard_peopleSW_3

The Pursuit of (Organizational) Purpose.

June 1, 2011by productfour 11 Comments

In the last few years, we have all accepted as desirable cultural traits the ideas of “collaboration” and “engagement”. Many people have talked about why these values are, uh, valued. […]

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best practices, collaboration, enterprise 2.0, Government 2.0, team building

Wicked Teams for Wicked Problems

November 12, 2010by productfour 5 Comments

Earlier this week, CMSWire published a well-edited version of this article. What follows is the unexpurgated, much longer version. Pick your poison. What are Wicked Problems? Some problems are such […]

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best practices, collaboration, enterprise 2.0, social media, team building

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Note: The views expressed here are almost certainly not those of my employer, Open Text.

Recent Posts

  • Enterprise 2.0 and the decisions we haven’t yet made
  • The Human Enterprise: Progress or perish
  • Collaboration isn’t working.
  • “Social Business” is only half of Enterprise 2.0
  • Dec 19: CMSWire’s Google Hangout: Social Business Challenges in 2013
  • Prediction 2013: Social Business Tech will stop blaming culture for failure
  • Steve Jobs did NOT predict the future. He invented it. And you can too.
  • 95% of your Digital Marketing Effort is Wasted. Here’s the Fix.
  • Its not Culture, or Technology – is it Enterprise-Actualization?
  • Find Your (corporate) Greatness

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