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Category Archives: web 2.0

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Enterprise 2.0 and the decisions we haven’t yet made

May 6, 2013by productfour 1 Comment

What will 21st Century organizations aspire to? I know that my phone and my credit card are spying on me. I am certain that this is not a good thing, […]

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collaboration, enterprise 2.0, team building, Uncategorized, web 2.0
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Find Your (corporate) Greatness

August 9, 2012by productfour Leave a comment

 Nike again showed its marketing (but not just marketing) genius with this ad developed for the 2012 Olympic games. This ad takes the “if you have a body you are […]

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Marketing, social marketing, social media, team building, Uncategorized, web 2.0

10 Extraordinary things.

December 20, 2011by productfour Leave a comment

This is a list of links to talks, videos, slides, infographics and blog posts that have raised the bar for marketing, or fundamentally impacted my thinking. These are precious to […]

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best practices, collaboration, enterprise 2.0, Government 2.0, Marketing, online marketing, social marketing, social media, web 2.0
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The amazing speaker series – Part One – Simon Sinek

October 27, 2011by productfour 1 Comment

This speaker series has been amazing. Not just for the people who’ve spoken, or even the remarkable gatherings of people who’ve come, or the generosity and insight of the dozen […]

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enterprise 2.0, Government 2.0, Marketing, social marketing, social media, web 2.0

Race against the Machine: Will your computer replace you?

October 24, 2011by productfour 2 Comments

Today, Andrew McAfee published a new book with Erik Brynjolfsson. I reviewed it on amazon, and have copied that review below. It is a decidedly fresh perspective on the new […]

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enterprise 2.0, web 2.0

Four Wicked Themes for Radical Thinking

October 7, 2010by productfour 11 Comments

What is clear is that change is afoot -  not little “c” change but BIG “C” CHANGE. We are being challenged with new ideas and to see the world differently […]

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best practices, collaboration, enterprise 2.0, team building, web 2.0

Social Media is not a strategy

November 22, 2009by productfour 3 Comments

Last week I had the opportunity to speak at the Web 2.0 Conference. The conference, like the Enterprise 2.0 show in Boston this past summer,  is atypical in that most […]

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best practices, enterprise 2.0, Marketing, social media, web 2.0

A Means to an End: Aligning Social Media and Business Strategy.

November 7, 2009by productfour 5 Comments

Social media is many things with many definitions. Ultimately, however, it is a collection of tools that enable us to get some things done that were difficult, impossible or just […]

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best practices, collaboration, enterprise 2.0, social media, team building, web 2.0

We are “The Sims”

June 19, 2009by productfour Leave a comment

I like to think that sometimes my posts are pithy and clever, but I know that sometimes they are a bit abstract. This is usuallly cause I’m using this blog […]

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social media, Uncategorized, web 2.0

power shift from hording to sharing

June 11, 2009by productfour 19 Comments

At the Canada 3.0 conference, I met a headhunter. He asked me how social media helps him My first thought was “you’re in the networking business, how can you not […]

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collaboration, enterprise 2.0, social media, web 2.0

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Note: The views expressed here are almost certainly not those of my employer, Open Text.

Recent Posts

  • Enterprise 2.0 and the decisions we haven’t yet made
  • The Human Enterprise: Progress or perish
  • Collaboration isn’t working.
  • “Social Business” is only half of Enterprise 2.0
  • Dec 19: CMSWire’s Google Hangout: Social Business Challenges in 2013
  • Prediction 2013: Social Business Tech will stop blaming culture for failure
  • Steve Jobs did NOT predict the future. He invented it. And you can too.
  • 95% of your Digital Marketing Effort is Wasted. Here’s the Fix.
  • Its not Culture, or Technology – is it Enterprise-Actualization?
  • Find Your (corporate) Greatness

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