Al Gore just won the Nobel Peace prize for his very urgent and important success in making Global Warming one of the most visible issues of our time. His prize is essentially for marketing – for championing a critical cause and successfully changing how people think and act because of it.
His efforts have made alternative energy, hybrid cars and progressive policies mainstream rather than issues of the radical left. This was no small task. Just ask the green party.
And how did he do it? Well, he did have star power, yes. But he also went to his strengths, the ones he always had, like intelligence and integrity, and new (or at least newly expanded) like humility. He identified a crucial, but ignored issue, went after it from an intellectual perspective, brought in people who could help him tell the story best, and then he changed the way the world thinks.
Pretty cool. And pretty amazing what great marketing can do.