At the Canada 3.0 conference, I met a headhunter.
He asked me how social media helps him
My first thought was “you’re in the networking business, how can you not get how social media helps”? But fortunately, i paused long enough to ask another question of him. “Do you use linkedIn?”, I asked.
“Yes, sort of ” he says, “but I’m afraid that people will see my contacts and steel them”.
Oh – fear. Now that’s something that I can understand and relate to.
So I asked him if he could see other people’s contacts. What if its sharing and not stealing? I asked him if that could make him the “go to” guy and if he’d see that as a good thing.
I started my spiel about information sharing replacing information hording as the new source of status and pride.
And then he asked the key question. The KEY.
He said – “Once I empty my little cup of knowledge for someone, what value do I have left?”
He nailed it. The source of Social Media fear.
I did my best on the spur of the moment to answer his question with sensitivity and wisdom (not sure how good my best was, but I tried), so here’s what I said, and perhaps a bit of what I should have.
Information has some value.
Insight has more value.
Capability even more.
The ability to reliably find any of the above is perhaps most valuable. So a headhunter should be near the top of the food chain. But he did not see it that way.
So – how can someone like my smart, but worried friend move forward in this world? He’s got 2 key things he needs to do.
1. Become more familiar with Social Media in a non-threatening way. Take little steps that don’t feel high risk. I recommended some a while ago.
2. Start to think of himself in new ways. If he was useful when he horded information, he can be more useful, more influential when he starts giving it away. Just ask google. When people know that you’re the one with the info, they go back, they listen, you get an audience.
My new friend is worth much more than his rolodex.
More critically the point here, if I failed to make it yet, is that information isn’t the treasure, its how you got it and what you’ll do with it, and Fear is the only thing keeping you from discovering your post information, insight-economy value.