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This is a list of links to talks, videos, slides, infographics and blog posts that have raised the bar for marketing, or fundamentally impacted my thinking. These are precious to me, and I hope that something here will move you as it did me.
1. This is the most beautiful, and most important talk I’ve seen on business and marketing this year. Michelle Holiday on Life and Business.
2. Mark Fidelman is very smart and has superb visual design skills. Here he channels his frustration at a bad airline experience, and his social business savvy into a nicely presented and critical bit of research showing that employee satisfaction is a major predictor of customer satisfaction.
3. An economist describes why we can’t build a toaster and why that’s a good thing. New concept: Person Bytes as measure of national capability.
5. You have seen or read a parade of things that claim to tell you how to be more creative. This is the only one I’ve ever seen that resonated with me as truthful. Creative discipline.
6. In the face of unspeakable misery, an ingenious solution, and an advertisement. Will I start drinking carbonated beverages?
7. Nike gave us a most incredible example of what social media and mobile can do for people – and marketing.
8. David Brooks, The New Humanism. Honestly, I haven’t read enough of Brooks’ work to even take a stand on his politics, though I understand that they may not resonate with my own. Nevertheless, this piece is outstanding for its beauty, insight and sumptuous new vocabulary words.
9. Chrysler completely reset the bar for advertising at the Super Bowl. While everyone else was hocking day-glo colored chips with fart humor, Chrysler elegantly tapped the angst, spirit and aspiration, of one of the hardest hit parts of the American economy . Stunning.
10. Happy Rambles – sends me an email at 8pm each night. So just before bedtime, I have the chance to ask myself, my kids, my dinner guests – what are you grateful for today? Thank you, Happy Rambles, for the habit of gratitude and the pleasure of reviewing our year through this filter.