I have been studying the dynamics of social media, marketing and the culture and technology of collaborative teams for nearly 18 years, while working in product marketing and strategy for companies as diverse as AOL and Adobe. I have helped organizations deliver big impact for consumers, enterprise, government, and VCs. I am currently Vice President of Marketing at Jostle.
I am also currently working on my first book about technology marketing. Its going to be great.
I think there are four questions that need to be answered about an organization:
1. Why does it matter?
2. How is your team building that matter?
3. How will you bring that story and value to the market?
4. How can you generate revenue from the value you’ve created?
If any of these topics are of interest to you, then we should talk. Please connect with me here, on twitter @deb_lavoy or via email deb at productfour dot com.
The views expressed here are strictly my own.